Journal Of Product And Brand Management

雜志介紹

Journal Of Product And Brand Management雜志介紹

《Journal Of Product And Brand Management》是一本以English為主的未開放獲取國際優秀期刊，中文名稱產品與品牌管理雜志，本刊主要出版、報道管理學-BUSINESS領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為5.2，最新CiteScore 指數為10.9。

本刊近期中國學者發表的論文主要有：

• Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity

  Author: Tong, Zelin; Feng, Jingdan; Liu, Fang

• Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm

  Author: Safeer, Asif Ali; Liu, Hancheng

• Take heed of those you reject: a candidate's view of employer reputation

  Author: Chen, Shuai; Wang, Weiwen; Zhou, Juan; Zhang, Shuyue; Ge, Anqi; Feng, Juan; Zhou, Yun

• Does perceived risk influence the intention to purchase second-hand clothing? A multigroup analysis of SHC consumers versus non-SHC consumers

  Author: Koay, Kian Yeik; Cheah, Chee Wei; Lom, Hui Shan

英文介紹

Journal Of Product And Brand Management雜志英文介紹

The Journal of Product and Brand Management is a peer-reviewed academic journal that focuses on research in product and brand management. It provides an international platform for exchanging the latest theories and practical research on product and service brand management. This magazine covers a range of topics and aims to provide a platform for scholars, researchers, students, and industry practitioners to share the latest research findings, perspectives, and experiences. This magazine not only focuses on theoretical research, but also on practical applications. Therefore, it is very helpful for those who wish to understand how to apply theory to practical problems. As a magazine with a profound impact on the field of product and brand management, it allows scholars and practitioners from around the world to share their research findings and experiences, thereby promoting the development and progress of this field.